Wednesday, 23 July 2008

the subliminal lightness of seeing









Now this one is about things left behind, absence and powerful communication through apparently quiet means. The first pic I took in this sequence was, I think, a trace of tape or ribbon that found its way as a kind of imprint onto a paver. Very subtle, but just unusual enough to catch the eye, a nice little twist.

Not long after and I spotted this example of a primtive tagger's daub emerging from within a classic, graphic combination of black and white chevrons. Perhaps a cleaning fluid revealled it's clean outline on a ground of fuzzy grey after the spray paint colour had been zapped? It has a hint of invisible ink about it, like time sensitive graffitti that emerges 24 hours after it has been applied. That would be cool!
Of course our corporate cousins are never far behind and the idea for cleaning a path through daily grime to miraculously give birth to a drinks promotion combines cynicism and genuine inventiveness. And then the ultimate form of ambient media employed by our local friendly multinational - a five metre wide billboard with, get this, writing so carefully toned you have to work your cute little eyeballs to find out its just a fecking car ad. Thanks for that! Whatever happend to world peace and save the whale? Get in on the act, quiet writing slips into the unconcious and leaves a little message behind, remember, guns don't kill people, people do, or something...



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