Wednesday, 27 February 2008

What's my number?





Our begrudging love affair with numbers seems to grow as our literary pretentions decline, at least that is the argument I am illustrating with this card I found in a news agents the other day. It's all about the numbers, with just a few words inserted to join them up. The big question is does it work? Can we sit three angry men down on it and watch as a calm descends? And what colour is it? Probably rainbow. Wow! Never seen one of them before.

I'm likin' 112 Unit 6 particularly for it's home made, improvised feel. It's bespoke yet fails to display ideally in the alloted space, but I don't think that interferes with it doing its job, it will probably last years. I think we have another writing/number dichotomy going on though. The text is done very nicely and sits well, computer style font in a handmade stylee. And while the colour palette has its own logic the numbers are simply not pleasing and badly executed.


And at the top, this is how it shoulde be done. Or is it? It is Number 1 in so many ways, clear, crisp, unambiguous and very, very functional. Ok, it lacks character but look closely and there is still something funny going on here, seems somehow wonky and ultimately unsatisfying. The search continues for a perfectly harmonious letter/figure love-in.

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