Friday, 9 November 2007

The Art of Product Placement





Now I think I've alluded to my weakness for urban shelves before and here's a small selection that caught my eye recently. The top one is a wonderfully grand improvised plinth for a contrastingly modest supermarket beer bottle. It really doesn't deserve this perch but somehow rests happily there, clearly abandoned, but with some care. It draws attention to the stone gatepost and provides a dash of red to set off all that green, a nice touch.


Next is the old fag packet on utility cover routine. Of course if there were some cigarettes in, it would be a case of lost property, if on the other hand it is empty, then we are probably looking at a case of 'last fag, sling and go'. There is casual impulse at play here, 'I may come back, this is my regular puffing spot, that's where I keep them don't you know'. An extension of someone's in-door, personal space spilling out onto the pavement arena.


Last up is the 'berries on the box'. What we have at play here are a number of factors, one being the artex textured grey box, probably an anti-graffiti covering, but it is not ageing well and puts me in mind of rented accommodation and bad landlord repairs. The saving grace to this installation is the retro, bulging red indicator light, (although it could do with a rub from a clean cloth). And of course the smattering of berries that have dropped from a nearby street tree and whose presence atop this rather ugly platform turn it into a display of winter morsels for little birds.

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